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Behavioral Integrity: The Perceived Alignment Between Managers' Words and Deeds as a Research Focus

Cornell University, School of Hotel Administration, Statler Hall 538, Ithaca, New York 14853-6902
tony_simons{at}cornell.edu

This paper focuses on the perceived pattern of alignment between a manager's words and deeds, with special attention to promise keeping, and espoused and enacted values. It terms this perceived pattern of alignment"Behavioral Integrity." The literatures on trust, psychological contracts, and credibility combine to suggest important consequences for this perception, and literatures on hypocrisy, social accounts, social cognition, organizational change, and management fashions suggest key antecedents to it. The resulting conceptual model highlights an issue that is problematic in today's managerial environment, has important organizational outcomes, and is relatively unstudied.

Key Words: Trust; Psychological Contracts; Credibility; Fashions

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